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Campari

Campari

An award-winning campaign for a Campari brand.

Client

Frangelico is an Italian hazelnut liqueur and brand of Gruppo Campari. Gruppo Campari is an Italian beverage manufacturer based in Milan, founded in 1860.


Industry

Beverages


Mission

Development of a campaign to position the hazelnut liqueur Frangelico from Campari as a lifestyle and party drink among a younger target group. The campaign took place as a creative competition as part of the GWA Junior Agency Award and won silver from the jury and gold from the audience. This campaign aims to achieve clear positioning and increase brand awareness.


Strategy

Creating a unique drinking experience by promoting Frangelico with a loud, provocative yet simple campaign showing the liqueurs benefits in various everyday situations.


Disciplines

Campaign Development, Print, Digital, TV, Social Media


Recognition

GWA Junior Agency Award

What the client is saying

"The VR headset exceeded my expectations in every way. The visual clarity is stunning, with vibrant colors and sharp details that truly transport me to another world. The headset is comfortable to wear, even during long gaming sessions, and the adjustable straps ensure a perfect fit. This VR experience is unlike anything I've ever tried!"

Sophia K.

Sophia K.

Sophia K.

"I'm absolutely blown away by the immersive experience provided by this VR headset. The 360-degree tracking is incredibly accurate. The built-in headphones deliver immersive audio, enhancing the overall immersion. The setup process was straightforward, and the quality is top-notch."

Daniel M.

Daniel M.

Daniel M.

"Using this VR headset has been a game-changer for me. The wide field of view and high refresh rate provide a smooth and lifelike experience. The headset is lightweight and comfortable, enabling me to explore virtual worlds for extended periods without discomfort."

Rachel L.

Rachel L.

Rachel L.

Toni Poetzl

Designing products to elevate your everyday experience.

Copyright © 2024 | Designed with 🤍 by Toni Poetzl

Toni Poetzl

Designing products to elevate your everyday experience.

Copyright © 2024 | Designed with 🤍 by Toni Poetzl

Toni Poetzl

Designing products to elevate your everyday experience.

Copyright © 2024 | Designed with 🤍 by Toni Poetzl