Campari
An award-winning campaign for a Campari brand.
Client
Frangelico is an Italian hazelnut liqueur and brand of Gruppo Campari. Gruppo Campari is an Italian beverage manufacturer based in Milan, founded in 1860.
Industry
Beverages
Mission
Development of a campaign to position the hazelnut liqueur Frangelico from Campari as a lifestyle and party drink among a younger target group. The campaign took place as a creative competition as part of the GWA Junior Agency Award and won silver from the jury and gold from the audience. This campaign aims to achieve clear positioning and increase brand awareness.
Strategy
Creating a unique drinking experience by promoting Frangelico with a loud, provocative yet simple campaign showing the liqueurs benefits in various everyday situations.
Disciplines
Campaign Development, Print, Digital, TV, Social Media
Recognition
GWA Junior Agency Award
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